Project 54


Motherhood Ad

Author’s Thoughts: So before we even began Project 54, we were given the directive to design an ad with the targeted audience of mothers with children. I painted this image completely in photoshop and it took about four days to complete.

Assignment: Make an ad for Life Saver brand candy and make the brand look fun. The target audience for the ad is moms with young kids. Select the media that is best for you (TV, magazine, radio, billboard, website). The ad will run either in Oprah magazine, on the Oprah TV show, on the Oprah website, or on the Dililah radio show. If your ad is an outdoor billboard or if your ad is designed for a nontraditional media (like experiential branding), describe where moms will experience your Life Saver brand communication.

– Size limit for the work you turn in: 8-1/2 x 11 inches.
– Size limit for your ideas:  limitless.
– Bring your ad to class on September 7.

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