Project 54

22. Piggy Bank
October 10, 2010, 4:41 pm
Filed under: Life Savers, Week 05: Flavor

This week’s directive for the week was “Flavor”. I was really tempted to do something in comparison to fruit, but I figured everyone else would be doing something along those lines, it would be boring and very unoriginal.  This why I decided to look around online and older Life Savers Ads from the 1930s-1960s. My graphic for this week was inspired by a vintage piggy bank ad, to the point where I recreated the main theme/idea in a more modern tone.


21. Ouija
October 10, 2010, 3:07 pm
Filed under: Life Savers, Week 05: Flavor

This was my third “Flavor” piece of this week. I’m really not even sure how I came up with this idea except for the fact that I was thinking of Halloween, spooky things, and spelling out the word “Flavor.” I originally planned on having the Life Savor move from letter to letter via Flash, but then I realized this morning that I have no idea how to use Flash CS5 when I was trained on CS3 and 4 and I haven’t used it in over 2 years—hence, why I decided to keep it more simple, even though I dread how “unclean” the arrows make it.

20. 7 Minutes in Heaven
October 10, 2010, 2:15 pm
Filed under: Life Savers, Week 05: Flavor

As described in class, I decided to do a “7 minutes in heaven” exercise to describe the “Flavor of Life Savers.” Soooo, here we go for seven minutes. Basically I feel like flavor is almost like the personality of a candy.  With fruitiness and boldness, the taste of the candy gets exaggerated to the point were the person craves more. Its funny how some people, like my brother, can like the flavor of a piece of candy but hate the actual fruit in which it gets its artificial flavor from. Artificial flavoring kind of disgusts me in a way… it’s almost like saying “Hey! Guess how much extra crap I can add into a piece of candy to make you fatter in the long run.”  Either way, companies that add artificial flavoring to candy and make them a certain color to match that piece of candy got it right. In the world of advertising, people are attached to color, as well as their favorite colors. I know for a fact that when it comes to drinking Gatorade or eating Life Savers, I ALWAYS go for the purple and green first. Granted, those are my two favorite colors. Psychology may tell you that I’ve conditioned myself to reach for those  colors first, or do they actually taste different—or does the taste even matter in the long run?—It’s all sugar when you come to the bottom of it. So, basically we should be asking ourselves, “Do people have favorite flavors, or just favorite colors?” Obviously, the taste does have a big impact, but I feel the color matching of the color and flavor plays a HUGE role in the way people decide on which piece of candy they want when their are five assorted flavors/colors in a bag.—7 minutes up!

19. The Flavor Family
October 8, 2010, 11:23 am
Filed under: Life Savers, Week 05: Flavor

I realize this looks like a fairly simple picture, but it actually took me nine hours to draw in Illustrator. From the beginning of this assignment, I’ve always wanted to create characters similar to the M’Ms campaign and I figured since the directive this week was “Flavor,” what better way than to introduce my characters than to have “Flavor Family.” I feel like I will probably be working again with these characters, so it will not be the last time you see them around. Though each character I will try to represent the personality of each flavor I believe it represents, so this should be interesting.